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Hi! My name is Sasha.

I’m a life traveller, producer, co-founder of shopping app Fetchee and editor of Currently based in sunny Cyprus.

I grew up in St. Petersburg, Russia, graduated from the State University where I studied at the Faculty of Oriental studies: History of Turkey. Also passed several courses at University of Leeds, UK and KHL School of Design, UK, among which are Innovation: the Fashion Industry and The Power of Colour.

Young fashion brands, showrooms, hotels opening in St. Petersburg, Moscow or any other Russian city, usually find sources of production the most challenging element to get right. Here’s where I help and consult having the most amazing team ready to set the most suitable photo shoots for your products or clothing lines. I easily collaborate with the US or European brands that are going to enter the Russian market, introducing the product to local fashion, lifestyle and beauty-bloggers of Instagram.

I find especially fascinating collaborations with museums, art galleries, department stores. Exclusive grand opening of exhibitions or installations at your museum could reach up to 500 000 audience through influencers posts and Instagram stories.

Have collaborated or produced photo shoots and events for premium labels, such as Laurel, Gold Union Jewelry House, Hilton Hotels, Au Pont Rouge Department Store, Cosmotheca, So Number One, Obag to name few.

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For collaboration and production inquiries, please email me.

Past collaborations: Obag, Gold Union Jewelry House, Laurel, So Number One, Cosmotheca, Concept Store, J. Sedova Hats Atelier, Atelier-boutique Star People, ForRestMix Club Spa hotel, Au Pont Rouge Department Store, Cultsome, KGallery, Erarta Museum, Hilton hotel St. Petersburg, Ohta Park Resort, Ksusha Raikova showroom, Tancream (British instant bronzer). 

Press features (online and paper): Cosmopolitan Russia, Business Petersburg, Mamin Papin Journal, The Village, Women Startup,  Easy Finance, Ponedelnik Magazine, Antenna Daily.