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Hi! My name is Sasha.

I’m a life traveller, producer, co-founder of the shopping app Fetchee, reporter and the editor of

Fashion & lifestyle photo shoot producer. As a producer I’m in charge of every aspect of the project. I coordinate and bring all pieces of the shoot together, including models, photographers, apparel, accessories, lights. Responsibilities in this role include both the creative and business duties of producing a shoot.

Reporter. I have been writing articles and taking interviews for the Russian newspaper “Vestnik Kipra” based in Cyprus for the past 9 months. You can read all the interviews I made in the ‘People’ section.

Influencer Marketer. I identify the right influencers for the brand and create high-impact engagements with the brand’s target audience in Instagram, analyze the ongoing campaigns, find real brand advocates who elevate the brand value.

Micro blogger. Becoming a micro blogger myself I have experienced both sides of influencer marketing. I collaborated with brands and designers from the UK, Cyprus, Russia, the US, naturally blending all the advertised products in my Instagram feed. I share my feedback or review only after trying the product or service myself.

Columnist. For over a year I have interviewed young and successful people of St. Petersburg, Russia, and posted these stories weekly in a blog based on my co-owned fashion startup website. My heroes shared their ways to success and what are their passions besides business.

Education (confirmed by diploma):

    • St. Petersburg State University (Russia) — History of the Middle East: The History of Turkey
    • KLC School of Design (UK) — course: The Power of Colour
    • University of Southampton (UK) — course: Digital Marketing
    • University of Leeds (UK) — course: Innovation: the Fashion Industry
    • Headliner (Russia) — Producer course.


    • more than 5 years of professional experience;
    • 45 photo shoots for brands with social influencers as models;
    • app. 40 events attended by the bloggers including reception in the honour of KENZO Takada supported by the governor of St. Petersburg;
    • more than 140 bloggers in partnership in several European countries;
    • app. 700 publications in influencers’ Instagram accounts.


Alexandra’s professional attitude and exceptional enthusiasm helped us reach marketing goals. I definitely recommend Alexandra as highly reliable and observant specialist in influencer marketing.

— Galina Zhushman, PR & Media Manager/ Erarta, Museum of Contemporary Art / St. Petersburg / Russia

Our multiple cooperations with Alexandra, as a freelance specialist in the field of influencer marketing confirmed the professionalism and readiness to provide with fresh ideas within the project.

— Polukarov V., General Director / Obag. store / Official Obag representative in Russia.

Have collaborated or produced photo shoots and events for premium labels, such as Laurel (Escada Group), Gold Union Jewellery House, Hilton Hotels & Resorts, Au Pont Rouge Department Store, Cosmotheca, Faberge Museum, So Number One, Obag brand to name few.

Past collaborations: Obag, Gold Union Jewelry House, Laurel, So Number One, Cosmotheca, Concept Store, J. Sedova Hats Atelier, Atelier-boutique Star People, ForRestMix Club Spa hotel, Au Pont Rouge Department Store, Cultsome, KGallery, Erarta Museum, Hilton hotel St. Petersburg, Ohta Park Resort, Ksusha Raikova showroom, Tancream (British instant bronzer), Faberge Museum, Health & Beauty Forum (CY), the XIV Cyprus-Russian Festival. 

Press features (online and paper): Cosmopolitan Russia, Business Petersburg, Mamin Papin Journal, The Village, Women Startup,  Easy Finance, Ponedelnik Magazine, Antenna Daily.

Follow me on Instagram

For collaboration and production inquiries, please email me.